Art Director: Maritza Gutierrez | Copywriter: Vanessa Tobias

The Pro In You Deserves it

People are scared of taking makeovers into their own hands because they feel like they don’t have the right skills to complete it.

Don’t let your fear of messing up hold you back from changing up your look. Get up, go to Sally’s and grab some of our professional beauty supplies to complete the look you’ve always wanted. From start to finish, our celebrity beauty coach Tiffany Haddish will guide you through it all with tips, tricks, and a whole lot of motivation. Because the pro in you deserves it.

TikTok “Prep” Talks

Product Vending Machine

Using the infamous Tik Tok algorithm, these pep talks will coach their way into potential DIY beautician’s “for you” page. Rather they’re looking for hair inspo or beauty tutorials, Coach Tiff will give them that push to visit Sally’s and take their makeover into their own hands

Videos of Coach Tiffany will draw people in and give them one last nudge to get started and purchase what they need for their new look while always being there every step of the way.

SOCIAL & MERCH: #WhoopsToWow

Inspiration Catalog

Physical books that will be given out in stores, via vending machines, and sent out to the people receiving our “mistakes” merch.

In-Store Display

When people approach the vanity to pick up a catalog or take a closer look, Tiffany will appear to give them some encouraging words and motivate them to change up their look a little more.